Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

It's happened. As predicted, content marketing is now just marketing. And that means it's time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how. 

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.

No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where...

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...