How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.
How Content Takes the Stage to Change Brand Perception [Example]
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.
Xerox Prints New Vision With Marketing
How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination.
How Content Marketing Became One Brand’s Trusted, Unified Source
Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination.
Aon Shares Why Its Content Scorecard Is a Must
One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist.
Symantec Wins at Content by Responding to Its Audience
Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget.
How NASCAR Drives Better Storytelling With a Unified Team
Evan Parker led NASCAR’s new content team on a daunting mission: engage and win fans beyond the racetrack. First-year results include almost one billion views, a docu-series, and Evan’s nomination for Content Marketer of the Year.
Content Marketer of the Year Shares the REI Story
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola.
Video Storytelling Secrets From an Award-Winning Series
Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series.
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists.
22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing.