What To Know About ChatGPT Enterprise
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
Generative AI Do’s and Don’ts for Better Content Marketing
How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.
Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
Do You Know the Real Value of Generative AI in Content?
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”
New Research: Will AI Impact Your Content Marketing Salary and Career?
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Update Your SEO Strategy for the AI Era With These 23 Expert Tips
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.
Fact-Checking for Accuracy in Human and AI-Generated Content [Checklist]
Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
Audiences Don’t Care If AI Created Your Brand’s Content
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
Don’t Waste AI and Human Potential – Push Them Both To Do Better
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.