Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts.

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.

If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it.

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management.

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools.