Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps.

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals.

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already.

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson.

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning.

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable.

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.