Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)  

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.

Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.