Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience.

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program.

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.

Explore proven approaches for developing strong consumer relationships, deepening audience engagement, and activating your community members as brand evangelists.

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies?