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5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
CMI_CliffsNotes

Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
The Marketing Career Path Is Crumbling. What Comes Next?

Where LinkedIn’s AI Move Went Wrong

LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
Humans Gather To Talk Marketing Artificial Intelligence With Other Humans

MAICON Highlights: Determining the Role of AI in Marketing

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
So, Google's a Monopoly — Will Anything Change?

So, Google’s a Monopoly — Will Anything Change?

Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.
Content marketing glossary: 57+ terms you should know

57+ Words Every Content Marketer Should Know [Glossary]

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
job-search-advice

Helpful Advice To Find a New Job in Marketing and Content

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
marketing-education-resources

50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
mentor-mentee-for-the-win

Why and How To Add Mentorship to Your Content Career Plan

Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.