5 Bright Ideas To Help Your Content and Marketing Shine in 2025
October 31, 2024
Stephanie Stahl
Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing
October 25, 2024
Content Marketing Institute Team
As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
October 4, 2024
Content Marketing Institute Team
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
Where LinkedIn’s AI Move Went Wrong
September 27, 2024
Content Marketing Institute Team
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
September 20, 2024
Content Marketing Institute Team
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
MAICON Highlights: Determining the Role of AI in Marketing
September 13, 2024
Content Marketing Institute Team
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
So, Google’s a Monopoly — Will Anything Change?
August 9, 2024
Content Marketing Institute Team
Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
July 25, 2024
Ann Gynn
Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.
57+ Words Every Content Marketer Should Know [Glossary]
April 4, 2024
Jodi Harris
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
Helpful Advice To Find a New Job in Marketing and Content
March 14, 2024
Jodi Harris
On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
March 6, 2024
Ann Gynn
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
Why and How To Add Mentorship to Your Content Career Plan
February 8, 2024
Ann Gynn
Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
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