How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters.

CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him.

Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles.

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips.

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan?

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them.

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you.

Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse.

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun.

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event.

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts.

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world?