From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.

Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.

Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.

Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to “break” as the year progresses. Robert Rose shares his word for 2025. What’s yours?

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.

It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)

Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the science of persuasion and influence, visual storytelling, Excel tips, and more.

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.