Do your content and marketing teams feel overwhelmed? Do you think they’re inefficient? Explore these seven Agile practices to streamline workflows, boost efficiency, and still create high-quality content that engages your audience.

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.