Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning.

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable.

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts.

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.