How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?
April 23, 2021
Content Marketing Institute Team
This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content.
3 Graphic Design Tips for Non-Designers
April 13, 2021
Midori Nediger
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.
Guest Blogging: A Step-by-Step Guide
April 6, 2021
Ann Gynn
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites?
A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
March 25, 2021
Ann Gynn
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.
Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]
March 17, 2021
Robert Rose
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.
Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]
March 16, 2021
Stephanie Stahl
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications.
Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint...
B2B Content Isn’t Boring Unless Your Writing Is
March 9, 2021
Jonathan Crossfield
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
Look This Way: 9 Visual Content Options to Consider
March 8, 2021
Alina Valyaeva
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
5 Types of Video to Add to Your Social Media Marketing
March 1, 2021
Joe Forte
How do you create the best videos for success on social? Let’s walk through five choices.
How to Create High-Converting Content
February 22, 2021
Shane Barker
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs.
Go Beyond Ego Bait and Create Roundups That Resonate
February 18, 2021
Aaron Agius
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how.
Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]
February 11, 2021
Jodi Harris
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice.
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