If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it.

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle.

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing.

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content.

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more.