Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
20 AI SEO Tools to Boost Your Content Marketing Efficiency
Boost content marketing with this AI cheat sheet featuring 20 top SEO tools by AI Fire.
5 Ways Marketing Will Change in the Next 5 Years
Predictions to Guide the Modern Marketer's Strategy
A 5-Step Plan for Running C2B -- Your Guide to Social Intelligence
Stimulate your thinking and help your social intelligence planning by reading this 5-step plan to optimize your Customer-to-Business (C2B) strategy.
ACCELERATING YOUR FINANCIAL CLOSE PROCESS WITH MIDDLE-MARKET TECHNOLOGY
ACCELERATING YOUR FINANCIAL CLOSE PROCESS WITH MIDDLE-MARKET TECHNOLOGY
Digital Marketing Fundamentals for Insurance Agents
The ever-changing digital marketing landscape can be overwhelming for independent insurance agents. What works and what doesn’t? Where should you spend your limited resources? Perhaps the best method
How Messenger Enables 1st Party Data Personalization for Brands in a Cookieless And Post iOS 14 World
Personalized ads get results. But Apple's iOS 14 updates and cookie-less browsers are complicating personalization and tracking. Download this guide to know the impact of iOS 14 on your Facebook campaigns and see how first party data helps you overcome it.
Winning in Today's Online Marketplaces
4 Key Data Insights to Win Conversions on Online Marketplaces.