Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
5 Ways AdTech Can Scale Account-Based Marketing
Buyer habits are changing. Today's B2B buyers want to engage with your marketing on their own terms, and they expect your marketing to cater to those expectations, whether they're engaging on social media, online search, mobile, video... the list goes on.
Differentiate Your Business in Meaningful Ways with Touch Technology
Fresh Ideas for Empowering Corporate Communications
Employer Branding For Dummies®, Glassdoor Special Edition
48 Pages of the Latest, Actionable Advice (in Shareable PDF Format) to Promote Your Organisation!
Managing Global Websites -- Finding the Right Approach
Managing a global website is a challenge for most companies. The more languages a site supports, the more complicated it is to translate and manage content. It's crucial to find the right approach.
Paycor's Lead Gen Playbook: How They Use NetLine for Smarter Targeting, Faster Testing, and More Sales-Ready Leads
Tired of MQLs that go nowhere? Of your sales team demanding better leads? You’re not alone, and Paycor found a way out.
The Definitive Guide to Predictive Marketing
The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value.
The ROI of DAM: How to Build a Business Case for Digital Asset Management
Learn how to translate the intangible benefits of digital asset management into a persuasive business case centered around ROI
The Ultimate Marketing Strategy Checklist
Follow these exact steps to improve the efficiency and effectiveness of every part of your digital marketing journey
What Is Content Intelligence and How It Is Changing Content Marketing
Content Intelligence offers content marketers with the data they need to better understand their audience, what their strategy should be and prove ROI.