Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
6 Steps to Power Advocates to Create Authentic Brand Content
Learn how advocates can help you fill your content gap.
Become a Video-First Publisher
Get your video strategy off the ground with best practices from our quick-tip guide and checklist
Carroll University: Engaging New Students with a Vibrant Online Community
Carroll leveraged Personify's Small World Community to build an online community with powerful gamification, personalization and reporting to support engagement and measured results, and this has translated to a 30% increase in yield rate for the 2018 semester.
Creating a Digital Workplace
An e-Guide to driving productivity & collaboration in the Digital Age
G2 Crowd Grid for Customer Success
If you’re in the market for a Customer Success solution, the G2 Crowd Grid report needs to be a key element of your evaluation.
How Small Businesses Achieve Larger Presence with Online Meetings
Find out how technology is lowering many of the barriers that have traditionally prevented smaller businesses from competing effectively with larger companies.
Jet.com: From Zero to Exit with Paid Search + Shopping
In 2015, Elite SEM helped an unknown brand called Jet.com build their search strategy from scratch.
The B2B Targeting Blueprint: Strategies to Master ICPs, Buying Committees, and Segmentation
[On-Demand Webinar] Master the art of pinpoint targeting. Learn how to segment audiences, map buying committees, and craft detailed ICPs for campaigns that resonate and convert.
Turning Lemons Into Lemonade
Empower Your Team and Engage Your Audience with a Hybrid Approach to Marketing Automation