Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
2020 Guide to Capturing Impactful Feedback
Did you know that video responses in surveys provide at least 6 times more information than an equivalent open-end text response?
5 Reasons Spreadsheets are a Problem
Outdated tools such as spreadsheets, and the manual processes they promote, have to evolve and give way to better tools if accountants are to keep pace with their ever-changing responsibilities.
9 Questions Medical Marketers Should Ask About Call Tracking
The healthcare industry depends on phone calls more than any other industry. This paper is for marketers, doctors, office managers and agencies that work with the industry, hospitals and clinics.
Building High-Quality and Complete Product Information: Using Best Practces and Technology Investments to Optimize Product Value
Learn why PIM is the new must-have-tool for omnichannel commerce
Decoding Predictive Marketing
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Download this introductory eBook to guide you through this new world.
Free AI Learning Resources
Discover top AI learning platforms in this AI cheat sheet featuring free resources by AI Fire.
Online Marketing Demystified: Lessons for Your Tech Company
Practical steps for the IT company marketing manager to improve results.
The Soul of Strategy: Building Customer Centric Organizations ($18.00 Value) FREE for a Limited Time
A powerful and original new take on business strategy--with the customer at the center of it--designed to generate enduring competitive advantage.
The Ultimate Guide to Virtual Market Research
Discover the market research techniques industry professionals are using to extract 6x more data points than traditional research.