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Your How-To Plan for 12 Months of Customer-Focused Blogging

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path.
6-ai-tools-content-marketing

6 AI Tools to Help You Get Smarter in Your Content Marketing

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing.
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This is What to Do When People Don't Get Content Marketing [The Weekly Wrap]

Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing.
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20 SEO and Keyword Tips for Your Best Google Rankings in 2020

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings.
7-helpful-social-media-tips

7 Helpful Social Media Tips

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.
talking-about-email-2020

Why We Are Still Talking About Email in 2020

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email.
marketers-reclaim-time

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year.
best-cco-digital

Best of CCO Digital: A Year Transformed With Sound and Sight

Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year.
5-misunderstandings-content-marketing

5 Misunderstandings That Sabotage Your Content Marketing

Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes.
7-seo-myths

7 SEO Myths About Google Keyword Rankings

SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths.
fix-marry-kill-marketing-scenarios

Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing.
6-b2b-brands-creative-content-marketing

6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.