Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them.

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program.

What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions.

CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too.

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships.

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content.

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week.

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it.

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.