In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist.

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels.

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy.

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now.

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better.

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday.