You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content.

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year.

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead.

This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.)

What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself.

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model.

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience.

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature.