Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]
December 8, 2020
Andrew Davis
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved.
Tips to Improve Website Content for Screen Readers
December 7, 2020
Lisa Dougherty
Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech.
Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]
December 4, 2020
Content Marketing Institute Team
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.
The 9 Awful Circles of Content Operations Hell
December 3, 2020
Chris Gillespie
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero.
How to Create a Performance Dashboard for Your Content Team [Tools]
December 2, 2020
Ann Smarty
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that.
Activating Empathy: How to Manage It, Measure It, and Market With It
December 1, 2020
Gina Balarin
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process.
67 Book Picks for the Ultimate Content Marketing Library
November 30, 2020
Ann Gynn
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
November 27, 2020
Content Marketing Institute Team
This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
November 26, 2020
Jodi Harris
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.
Brands Buck History, Give Home-Field Advantage, and More [Examples]
November 25, 2020
Natalya Minkovsky
Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.
How to Convince Your Company’s Brain Trust to Collaborate on Content
November 24, 2020
Sarah Mitchell
Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content.
How to Do Inclusive Content That Helps Your Audience and Business
November 23, 2020
Ann Gynn
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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