Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises.

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.)

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity.

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results.

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency.

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea.

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels.

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough.

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better.

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience.

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions.

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.