5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen.
Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job.
Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice.
50 Social Media Tool Recommendations From Top Marketers
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.
How One Brand Grew a Massive Audience by Building a News Site [Example]
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.
3 Brands Crank Up the Volume [Content Marketing Examples]
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.
Will Wikipedia Think Your Page Is Notable?
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability.
How to Use Instagram Stories to Get More Followers
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well.
You Can't Rely on Speaker Proposals Alone for Diverse Events
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.
Brands Give COVID-19 Vaccine a Shot in the Arm
A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend.
5 Underused Video Ideas to Generate Leads
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.
B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.