Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand.

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world.

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it).

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.

While no magic bullet exists to rise to the top of Google rankings, you can always work harder to improve your content’s position. Here’s a refresher so you can move forward today.

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples.

When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building.

If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this.

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.

If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals, the Content Inc. model is for you.

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences.

Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now.