The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode.

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way.

The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel.

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you.

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content.

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term.

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation.

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series.

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive.

Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it.

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede.