This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content.

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help.

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more.

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing?

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own.

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses.

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox.

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers.

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails.

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors.