10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021
December 14, 2021
Amanda Subler
Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways.
9 Questions to Help You Prioritize Content Creation [Template]
December 13, 2021
Gina Balarin
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that.
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
December 10, 2021
Content Marketing Institute Team
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight.
100+ Content Marketing Trends and Predictions for Success in 2022
December 9, 2021
Stephanie Stahl
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).
Stop Juggling Content Creation – Follow This 5-Step Planning Process
December 8, 2021
Robert Rose
Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that.
How'd You Make That Flipping Awesome Content for Monster
December 7, 2021
Ann Gynn
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.
7 Insights To Improve Your Content Marketing SEO
December 6, 2021
Jim Yu
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
December 3, 2021
Content Marketing Institute Team
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?
How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)
December 2, 2021
Holly Pels
Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started.
4 Business Storytelling Examples That Break the Problem-Solution Mold
December 1, 2021
Ann Gynn
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.
8 Fresh Content Types for 2022
November 23, 2021
Irina Weber
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
How To Make Content a More Effective Part of Your Sales Funnel
November 22, 2021
Ann Smarty
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.
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