As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.

Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide.

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner.

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.