In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more fun in the process.Continue...

Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius). Mark gave me a crash course in something called free writing.  Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without...

As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that? Think about it. At some point, every marketer is tasked with positioning his or her brand as a thought leader. This is a popular vision for many reasons...

As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue about and share info about your target market. This audience can include competitors as well as non-competing trade publications,...

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you may understand and agree with in theory, it can be difficult to execute...

Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.  I thought I’d share them here.  Enjoy! Create a brand message...

When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or an informal hallway conversation, is the lifeblood of successful...

Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords to give you a good macro view of the search phrases people used to find your site. However, looking...

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are six keys to making it happen.Continue reading

Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you can generate positive search engine rankings and traffic. However, straight text is not the only type of content you need to create....

There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part  series on segmenting based on personas and lead stage. There are also good arguments to flip or even forget the funnel. Seth Godin and Joseph Jaffee have written...

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between...