The following is a guest post from Pam Kozelka, Junta42’s Director of Operations. My background is in social work.  I know that makes absolutely no sense, but as I got older and had kids I realized it wasn’t for me anymore (at least full time).  So now I dig content marketing and social media. I...

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle managers leading the charge towards content...

Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content marketing and had recently launched an eNewsletter (titled the EMC Business Bulletin) to educate his prospects. The problem was that he wasn’t getting the results he expected. As...

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand – so you deserve (and need) to be highly picky. If...

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our strategy, off of the ground. Every employee at OpenView Venture Partners is committed to writing...

Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct business benefits as a result. Yet there are also accounts of campaigns that have swallowed up budget without producing...

One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. Getting your audience to take action on your behalf is even harder – a seemingly impossible task. The aged care industry...

Learn how to create an editorial calendar that's specifically designed to help you organize, track, and manage content marketing efforts.

In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, I’ll help you identify where they are hanging out online.Continue reading

So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact? With everyone creating content these days, it’s no longer true that people will rush to read content. In my experience, adding a PR component to your content marketing...

Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The...

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you should be doing on that blog, such as using Blogger because it has the best SEO...