In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. Enter ”Content Creation Boot Camp.” Today’s post...

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site). That said, I’ve seen a multitude of content strategies...

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of people cranking out “food” for our ravenous friend. But...

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for “quick response,” are bar codes applied to physical objects in the...

I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now.  Whenever I get a little lost in our startup model, I review these.  It keeps me sane. I’ve modified a few of these related to content marketing.  If you’re stuck on your content marketing...

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time and effort, but there are some things that you can do to simplify the process. This...

Content marketing can take a good deal of collaboration and teamwork. And, oftentimes,  getting and keeping everyone on the same page can take some time. One of my favorite tools for this is Yammer. Read on to see what this tool is and how it works. Continue reading

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this post, I’d like to discuss how we use summaries...

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – what does engaging mean...

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. Your subscriber list is a goldmine for your...

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as writers and editors, we know if readers invest the time,...

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need to be, well, social.Continue reading