NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get your free subscription today! (and it will continue to be free after that) When Joe Pulizzi asked me to join him to launch Chief Content Officer magazine, I leapt at the chance in part because I love the glossy, rich feel...

Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally reviewed 81 blogs back in 2007. We are now up to an astonishing 433 blogs (adding over 50 since last quarter). Congratulations...

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective.

It’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling content to attract and retain customers (content marketing). There are no barriers. Well, it’s usually not so great. Now that we are all content creators,...

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t deny the attractiveness...

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition...

“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI redesign projects and the status of each one. I know there are other...

Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are doing in terms of content marketing, and Joe gave me the inside scoop for a case study that I wrote for CMI (seriously – check it out –...

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford me catch-up time.  Instead, my email set the priorities as clients had last-minute,...

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...

Aren’t we all trying to get a reaction? A few months ago, I showed Content Marketing Institute members how to create a marketing reaction using some household chemicals and some simple lab equipment. I hid the science from you by talking primarily about converting a blog into an eNewsletter. Today, I...

A few months ago I wrote a post on why print would come back in 2011.  Truth is, it never left. Case in point. A few weeks ago my two boys received their LEGO Club magazines in the mail. The feature this month was a new series called Ninjago (which they had never heard of before reading the issue). Since...