When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.Continue reading

Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 percent among English-speaking people. In the near future, Chinese...

There’s one universal thing shared by all content marketers: We don’t have enough time to get everything done, though I’m sure many of us try daily. One solution, of course, is to work more. Lots of people are doing this. I routinely trade emails with my colleagues at 10:00 at night or 6:00 in the morning....

Editor’s note: We’ve updated our annual Manufacturing research study for 2023. As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck...

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it because they fear that it’s annoying to potential customers.Continue reading

I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who is successfully using a conversation calendar to engage with and grow their fans on...

We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is Dead. Long live Print.“ Darn right. When we first announced the launch of CCO in print, a number of my colleagues literally thought I had gone mad. After all,...

I had the strangest thing happen to me last week.  I was talking to the lead on a big website project, and I asked him, “So what types of content do you plan to include?”  He told me, “Written, video, message boards, podcasting and downloadable documents.” However, when he sent me the design specs for...

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location for the home would be no-brainers.  The same process is true...

I sat on a panel yesterday with best-selling author and speaker David Meerman Scott, where David talked at length on the concept of Real-Time Marketing and PR (check out his book here and see him speak at Content Marketing World here). Two points resonated with me: That all websites in the future will...

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category.

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one could see the words. The words were, um, invisible. But, hey, hold that invisible ink under an...