Over the years, I’ve had many B2B manufacturing clients want to include what I refer to as “so what?” information on their Websites, blog posts and press releases. This “so what?” information includes seemingly useless facts such as the square footage of the manufacturing plant or that the company has...

“Courtship consists in a number of quiet attentions, not so pointed as to alarm, nor so vague as not to be understood” ~ Laurence Sterne Like courting a love interest, your content needs to show prospects you’re interested in more than just a quick sale. If you initiate conversation by talking about...

There are times when you need information from experts for your content. Subject matter experts are critical when creating compelling content. These are the people writers and marketers rely on to provide the background information or technical details that give your content authenticity and credibility...

Year 2000: I started working in the custom publishing business doing account management work – producing custom magazines and newsletters (mostly print) for B2B brands. Year 2001: First used the term “content marketing” while I was Penton Media (the largest independent trade media...

The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in content marketing tactics used across industries and by companies of all sizes. It was revealed that when it comes to content marketing, large companies (more than 1,000...

How many of you saw Toy Story 3 this summer?  I know it had to be some of you because the movie grossed  $415.0 million in the U.S. and just made history as only the third animated movie to be nominated for a Best Picture Oscar. In Toy Story 3, Andy boxes his toys up in preparation for going to college,...

If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just set their employees loose to create articles or...

Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience? Continue reading

Yes, Angry Birds has hit the Pulizzi household.  We love all the birds…red ones, yellow ones and even the blue ones that split into three birds. As you move through the game levels, the key is to understand that each bird has a particular role.  For example, the light blue one that splits into...

Here are research on how B2B agricultural organizations are using content marketing. There are 3 takeaways for marketers in any industry.

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, I shared these 10 blogging tips for beginners and experts alike that I believe are imperative...

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social...