For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for your media production efforts...

The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in September 2010. I, for one, was surprised by the findings. I always assumed professional service firms were leaders in thought leadership marketing. They practically invented...

I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th, 9:30am, Ballroom F). The panel includes Tom Ashbrook from NPR, Lora Kolodny from TechCrunch, blogger and journalist Gary Kim, HiveFire CEO Pawan Deshpande...

Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help you attract customers, increase your...

The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither.  Maybe you’ll have a little fun with me on this AtoZ content marketing journey.  If you have any of your own, please add them with the highlighter tool. Association Have you...

There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get from clients when I recommend a healthy diet of content is, “And how is giving away content going to increase sales?” It can seem like content marketing...

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself asking the following questions: Why is there always a content...

According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically important for content marketers to understand...

Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be speaking at Content Marketing World). Pawan discussed the five steps to content curation and I wanted to share...

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog.

Why is an influencer strategy so important? 1. It can help drive your social media execution. 2. It can be a core part of your search engine optimization strategy. 3. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field. There is...

At one time or another, we’ve all been there — stuck in a queue, waiting somewhere for something. Sitting, watching, waiting, looking at our watches. While waiting, maybe you nabbed a terribly wrinkled, outdated Sports Illustrated or People on the table or wall mounted magazine rack. Or maybe you...