This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one of the first key components: Optimization. The first rule of optimization is to...

I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to them. The last point from Hubspot CEO Brian Halligan is critical for not just business owners, but content marketers. It Is A Go Big Or Go Home World We Live...

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old saying goes, the devil is in the detail. With that in mind, here is...

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, you found a way to repurpose existing content, you have a thought leader...

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing world, and here’s why: 1) Get big rewards for a little extra effort Pay just a little...

Struggling with what to say on your blog or social media sites? Have you made all the “new product” announcements but you’re still lacking followers and fans? Here are a few tips.Continue reading

Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing treats.  Thanks to our amazing content marketing team and contributors for making...

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts.

Here’s 10…how many do you have? Here we go… Selfish content marketing.  People don’t care about you, they care about themselves.  Create content that solves customers’ pain points. Stop talking about yourself, your products, your services.  If you do, make it about your...

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned content professionals. The Australian and European versions of CCO...

It goes by many names. A marketing video. A branding documentary. A corporate video. Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.Continue reading

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. ...