My daughter showed me a video about skin cancer on YouTube called “Dear 16-year-old me”.  It’s a great example of content that humanizes a difficult subject and effectively engages a target audience. At the very least, my 17-year old was watching it, sharing it, and talking about it along with a million...

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do you say? Landing pages: Where visitors like to land A landing page is a page on your...

Microsites may be small, but they sure are mighty! Microsites are particularly well-suited to content marketing endeavors. Three reasons: A microsite focuses tightly on a narrowly-defined topic. The concentration of information is a boon for people and search engines alike. Microsites tend to attract...

Google has one company as its main competition: Facebook. That’s right, Facebook is working to become the web platform for literally all communication.  It’s latest move is into email and texting.  For Google, this is a problem. Get Your Own Personal Facebook Email Address If you haven’t...

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, Jennifer cites data from the American Marketing Association...

Content marketing accounts for more than 26 percent of total marketing budgets annually, according to research from Junta42 and MarketingProfs that surveyed 1,100 marketers. What’s more,  over  50 percent of survey respondents plan to increase their content marketing spend over the next 12 months. However,...

What do B2B decision makers and purchase influencers care about?  Reducing risk! They want to make a buying decision that will enhance their careers. They want information that will help them make the best business decision possible – a decision that will result in cost savings and/or increase top line...

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on audience development strategies in order to qualify and distribute to their target audience.  Tactics used include post cards, direct mail, telemarketing, email solicitation,...

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for logic, structure or flow. Or your copy may...

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic. Continue...

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kidding aside, the rise of content marketing has nothing to do with stopping anything with traditional marketing....

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services. What about your career? What’s your content marketing strategy?Continue...