A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits of spreading the blogging responsibilities...

A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great content because your headline didn’t catch their eye. To learn more about what makes readers actually...

As hard as it may be for most guys, falling in love with a woman means… Listening first.  Always listen first. You have to tell the same story in different ways to get and keep attention. Consistency is the true sign of love.  Little notes. Opening the door for another. You need to remind her...

With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right? Wrong. In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. However, an additional 62 percent of businesses...

Your website content is your personal greeting to potential or existing customers. Think of it as your front desk, your introduction and an opportunity to connect with someone you haven’t even met. When your company offers a variety of products and services, it can be a challenge to get just the right...

I’m going to let you in on a little secret that helps me keep up with my content production. I’m dictating this article while in my car on my way to a client meeting using the audio recorder on my phone. As marketers, we’re all slammed with a never-ending to-do list. And no matter which side of the table...

Last week, we looked at the basics of landing pages. If you don’t have the skills in house to create effective landing pages, you need to find a great copywriter. There are a number of different kinds of copywriters available in every town, but only some are your best bet if you are looking for...

The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior is particularly interesting for two reasons: It focuses on European markets, providing an intriguing counterpoint to the many U.S.-based surveys. It surveys the actual behavior (rather than just the opinions)...

Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement and ROI, especially when communicating content creation and distribution to the C-Level. What the C-Level...

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to digital channels...

Here is a short video we put together for Content Marketing World that covers five content marketing case studies from brands that are doing content marketing right. American Express Open Forum – Focusing on solutions for small businesses. Conditioned Air – Covers home comfort solutions...

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.Continue reading