Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI contributors are helping marketers get the help they need. Last week, they answered...

The Magnum Opus Awards, produced by ContentWise and McMurry, are the elite content marketing awards program.  The Content Marketing Institute was proud to help promote this program this year. The Magnum Opus Awards included more than 550 entries from around the world, representing the best in content...

All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin into Darth Vader, all too frequently derails content...

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve also seen quite a few traditional or interactive...

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a well-crafted editorial plan for content creation. To produce the...

Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content (36%) Producing enough content (21%) Having sufficient budget to create content (20%). There...

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. I also hope this post opens dialogue...

After adopting the concept of content marketing, one of the next revelations is typically this:  “How am I going to get all of this done?” One surefire way is to get help (using a service such as Junta42), but how exactly do you do that? In this upcoming series of posts, our CMI contributors,...

In seemingly every content marketing presentation I do, someone asks about QR Codes and why to use them. The Content Marketing Institute has some great resources for QR code implementation, including: 4 Tips to Creating and Releasing QR Codes 7 Reasons to Add QR Codes to Content Marketing Making Your...

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, especially when it includes people from...

The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female hearts from the prospect of a lonely, loveless life. It also alludes to every day joys and simple pleasures such as meeting “the one,” getting married and having your first child. But what in the world...

Are you trying to sell to the C-level suite? According to the latest survey of senior executives from SiriusDecisions, you’ll want to focus on specific digital content marketing strategies to engage and connect with these busy execs. In short, you’ll want to roll out the “web carpet” not only with the...