A conversation with the two men behind Procter & Gamble’s most talked-about brand content channel.   Procter & Gamble, the consumer products giant, has an online destination that aims to teach men the essentials of domestic life. The site, which offers columns like “Ask a Pregnant Lady”...

A talk with Tom Koulopoulos, author of The Innovation Zone, about the essential elements of innovation (psst: it’s not about technology). Feel pressured to adopt new marketing technology and call it innovation? Trying to make a splash in the market when the definition of “new and exciting” keeps changing...

Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application or a provocative message. These 15 projects demonstrate that creativity and daring are possible within a wide range of budgets, industries and formats (in no particular order). 1 Project:...

In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just as a buyer persona is representative of a...

Does this story sound familiar? Your marketing team creates a lead generation campaign that includes an interactive game that tests their prospects’ aptitude for brilliance.  It’s fun, snazzy and colorful. Next, is a brand awareness program focused on the 30 years of history, patents and engineering...

A column about dynamic design and content optimization.  Hang on tight. We’re going to reframe many of your digital content beliefs and approaches through this column based on 15 years of studying how buyers choose and buy using the web. We’ll start by dismantling the traditional 4Ps of marketing. That’s...

Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help for your content marketing efforts. Over the last two weeks, they have answered these questions: “Which parts of the content marketing process are best to outsource...

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until recently, public speaking has been critical to helping me fine tune my online content creation skills....

Okay, so you are a marketing professional interested in the practice of content marketing.  How do you keep up on the latest content marketing news? You could follow hashtags on Twitter? You could set up a Google Reader feed? You could subscribe to every marketing newsletter and pick out the best content-marketing...

People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer passionate about all things audio. I recently interviewed Dave, who helps marketers construct powerful radio programs and...

Ask any good author what their story is about and you will almost certainly not get the plot (what happens in the story) but rather the themes (what the story is about). Take, for example, the recently released hit comedy Bridesmaids.  The story is not about the raunchy shenanigans that go into planning...

Over the past decade, I’ve worked with a number of publishers and associations. One of the most underrated, but most valuable parts of both groups were the editorial advisory boards. While at Penton Media, every magazine (we called them magazines at the time, now they are just brands) had an editorial...