Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies or at least thinking about doing so. But have you integrated influencer marketing into your content program? First, what is influencer marketing? Influencer marketing is nothing new....

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this post from Rick Liebling as well as the Wikipedia...

Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree more. To follow on Kate’s...

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting statistics on consumer adoption of QR codes in this...

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning...

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. One option is to create an online resource center or a resources page — a well-organized...

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead generation.  The term refers to the gap between where...

I had a great meeting this week with a former colleague who was asking about my early days at business media company Penton Media. We began recanting tales of “the good ole’ days” – before the Internet became such an important part of our lives. One particular story was about...

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as a force multiplier – that is, “an individual or small team...

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat a few months back. Specifically in this full presentation/video,...

CMI is thrilled to welcome Peter Loibl to our team to lead business development and media partnerships. Peter will serve as the Vice President/Publisher for Chief Content Officer magazine and associated CMI properties including Content Marketing Institute online and the premier content marketing event, Content...

When blogging for business, two challenges always seem to cause content creators and moderators headaches: What should I write about? How much content should I be creating? One way to tackle both questions at the same time is to run a blogging contest. Not only do contests help you curate large volumes...