There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must not underestimate the value of style” (Maya Angelou). But as any writer knows,...

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things content marketing – from B2B to B2C. This...

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down...

Editor’s note: Our Content Marketing Playbook is back, by popular demand. Check out our 2016 version.  After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this...

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are good at your job, you take that seriously. One area where my clients...

Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, you may wonder if things are getting tired, or you may be looking for a way to energize your...

Here are 10 templates to help you with everything from content marketing planning, creation and distribution.

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how about content marketing agnostic? I would...

Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general and content marketing in particular?” This post covers...

Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how...

Hats off to CMI‘s creative director Joseph Kalinowski for putting together the first in our series of Content Marketing World/Rock mash-ups. As of this post, we are less than five weeks away until the big event.  Attendees at this year’s conference include marketing professionals from Honeywell,...

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right? For this reason, many companies...