In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in multiple languages. This time around, I’d...

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to share their insights on some content marketing topics. Over the past two weeks, we posed these questions to them: What technology excites you most as a content marketer? What is your most prescient content...

I often say in talks and articles that content is king, creative is queen. In other words, if you’re going to produce an exceptional product, you must bring your creative department into the process from the beginning. With that in mind, here’s the story behind Intel’s the Museum of Me. Continue...

Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a content marketing mindset means always being on the lookout for new content...

We’re pleased to announce that on August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content Marketing...

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create...

Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to Create Attention, Interest and Sales with Infographics at next month’s Content Marketing World, I’ll...

As we get ready for Content Marketing World in a few weeks, our speakers are sharing some insights on some content marketing topics. Last week, our speakers answered the question, “What technology excites you most as a content marketer?” This week, they tell us their most prescient content marketing...

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, and a passion for your product, you’ll find a way to meet your goal of connecting...

My good friend Morgan Hurley from the Society of Fire Protection Engineers sent me this article from Fast Company on how brands like LEGO and Nike are working to “hijack the news” to take the focus off the real news and more attention put on their brands. Case #1 – LEGO To celebrate...

The problem: How do you write content-rich eNewsletters without spending endless hours creating them? The solution: Develop a repeatable process. The word count of your eNewsletter doesn’t matter. What matters is that you have a good template and a process you can quickly implement  eNewsletter after...

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, which brings about better results. Recently, I wrote...