The first keynote session of the morning at Content Marketing World was from Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation. And fascinate us she did. Sally spoke about fascination, which she defined as an intense, emotional focus. And, she explained that each of us...

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of real time content marketing, I am writing this blog on my...

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional community and connect with peers. The...

Tonight, we’ll be kicking off Content Marketing World at Cleveland’s own Rock & Roll Hall of Fame. The Rock & Roll Hall of Fame’s evolution began in 1986 and has since added myriad rock ’n’ roll artifacts, along with 269 inductees, including 619 individuals. The museum in Cleveland opened...

Ellen Moreau is on the front line of content marketing on a daily basis as VP of Marketing Communications for Sherwin Williams Paint Stores Group. Her responsibilities take her from fundamental marketing practices to more sophisticated social media marketing strategies. Moreau’s session at Content Marketing...

A new pizza joint called PizzaBOGO just opened up on the west side of Cleveland. We decided to give it a try. Yes, the pizza was great…but even more exciting was the pizza box (I know, I’m a marketing geek). On the box are contact points wherever PizzaBOGO customers are at: Online –...

We are getting VERY excited about Content Marketing World next week. With that, we have the last post in our series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who are executing their programs well. Continue reading

Think that once you send a custom magazine issue to print your job is done (until you start producing the next issue)? There is still a lot of work to be done between issues regardless of the frequency of your magazine. As a quick review, you have a detailed and well-defined custom magazine plan. Based...

The past few months have been busy. The big international content marketing event is next week. We launched a content marketing news channel. The Content Marketing Institute site got a much-needed face lift. So, you probably could tell that I was getting a bit bored…so Robert Rose and I decided...

As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up a little surprise. Before I get to the surprise, let’s talk a little about how...

Help! I need content marketing and I don’t know where to start. Have you ever felt this way? If so, help is on the way. Content marketing can seem intimidating at first especially if you’re new to this marketing approach or if vacation season’s left you short handed. Your goal is to develop content that...

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, a video infographic is a visual representation of data and knowledge...