There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by incorporating your buyers’ needs and wants into your website’s content architecture. Continue...

When he changed marketing jobs from a local bank to become Director of Digital Marketing at the Cleveland Clinic, Scott Linabarger went from a world where every piece of content—even minor word changes on the bank’s website—had to be reviewed by legal and compliance, to the Wild West where practically...

Wow! What an active blogging community we had at Content Marketing World (#cmworld). For those of you who missed the sessions or who couldn’t be in all of the sessions you wanted, here are some posts that cover the highlights of the event. If you have additional posts about the event, please add...

More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase? That’s...

Could there be a better way to end our inaugural Content Marketing World than with a keynote presentation from Kevin Smith? If you are unfamiliar with Kevin Smith, here’s a great post that explains some of his work. Kevin is not for the faint of heart, but his points were surprisingly relevant...

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In an interactive Q&A session moderated by Aaron Kahlow (Founder, Online Marketing Institute), Mike Stelzner...

What could be more fun than a cage match between content marketing technology vendors? (Seriously, it was actually entertaining). Robert Rose moderated our lunch time session yesterday in which every vendor had four minutes to tell the audience about their technologies and then had a chance to share...

Building a content factory requires the right attitude in addition to an effective system for generating authentic stories that focus on the problems of customers and clients. That’s how AJ Huisman (@AJHuisman), Marketing Director from Kennedy Van der Laan, a legal firm headquartered in Amsterdam, led...

After Drew Davis’ fast paced Prezi talk on “Participation Creation,” Josh Richman, Vice President of Marketing, WGN America, and Keith Blanchard, Creative Director, Story Worldwide, took the stage to cover the “Rise of the SuperFans.” Josh jumped in by disagreeing with Content Marketing World’s...

After refueling on orange Jell-O (in chic martini glasses) and Cheetos, Content Marketing World participants were ready to hear about “7 Content Ideas to Blow Up Your Small Business in 12 Months or Less.” Marcus Sheridan, CEO, River Pools and Spas, (wearing an orange shirt and looking, in his words,...

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” that can...

Is your content worthy of your life story? The life stories of your audience? You are quite literally spending your life creating content, so ask yourself: Does it enhance the world it lives in? Does it enrich the lives of others? What is your role? To borrow the phrase shared by Cleveland, Ohio, author,...