Is your marketing organization on the fence about using content marketing? If so, consider recent research from Cone Inc., which shows that across formats consumers are increasingly going online to find content that will help them make purchase decisions. While Cone Inc.’s research highlights that consumers...

Whether you are new to content marketing or have been practicing it for a while, here’s a great new resource for you: The Grande Guide to B2B Content Marketing from Eloqua. If you aren’t familiar with Eloqua’s series of Grande Guides, they are intended to be consumed in the time it...

Zombies have taught us a lot about surviving in the world: Always check the backseat, beware of public restrooms, wear seatbelts and, most importantly, keep up with your cardio. But what can they teach us about content marketing? It turns out, a lot. If you want to thrive in the content marketing world,...

Even if you’ve never been a reporter for your campus newspaper or have never edited copy and page proofs late into the night on a deadline, you can appreciate the intensity and focus (and coffee consumption) instilled by a press deadline. Longshot magazine harnesses that same intensity: crowdsourcing...

One of the best ways to market to consumers is with educational content. In the business to consumer (B2C) market, there is a lot of information that can be shared with customers and prospects. One option for sharing those resources is to create a portal — an organized place for consumers to find information...

I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online....

The greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks, Budgets, and Trends Study shows this clearly: The biggest content marketing challenge identified was “producing engaging content” (36 percent) followed by the very...

Get ready to hear a lot more about Klout in the next few months. What is Klout?  In basic terms, Klout measures your online influence and your ability to drive interaction on the web. My good friend Drew McLellen wrote this excellent overview of Klout, but the power can be summed up in this paragraph: There...

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize your site content  with a little help from you, the savvy content marketer.Continue...

Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly? Fellow musician and singer Usher had a big part in making this happen by signing Bieber to his label, but other influences played just as big a part in helping him explode onto...

Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are  constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage with them on topics they care about...

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI community ranked testimonials as one of the top 10 tactics. Testimonials can definitely give your content that extra boost — and credibility —your audience is looking for. But here’s the thing: Receiving testimonials...