I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work for you, but I guarantee that at least one could make a major impact on...

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time to sit around “thought leading” when there is so much coal to shovel onto...

This post is in honor of all our US Veterans, especially my dad, who served in the US Army. Thank you for our freedom. While at BlogWorld last week, I had the pleasure of listening to Shel Holtz discuss the importance of social media openness in the workplace. Shel presented a variety of statistics around...

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas. Unremarkable content can also be...

Becoming a thought leader isn’t something that happens overnight; for many companies, it doesn’t ever happen. However, in order to achieve the status of “go-to-resource” for a particular industry or market segment, your company will need to work day-in and day-out on its concerted efforts. (For background,...

Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder if it’s truly possible to create a global...

It’s a sad week in the Pulizzi household.  LEGO recently announced that, effective January 31, 2012, they were closing their multiplayer online game called LEGO Universe. According to Jesper Visltrup, Vice President of Marketing for LEGO, despite having over 2 million registered users and very...

There are no impulse buys when it comes to purchasing IT products and solutions. IT executives don’t find themselves in the grocery store checkout line deciding between a new company-wide inventory database system and a few tins of spearmint Altoids. IT buying decisions usually involve a lengthy process...

A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.Continue reading

The Muppets are back!  The new Muppets Movie starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. As corporate marketers, we can learn a lot from...

Getting information out there seems easy, right? Our hyper-connected era offers so many social media options for disseminating messages. But just because we can communicate through a variety of tools doesn’t always mean that we should or that one size fits all. If you want to get your message out effectively,...

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September 4-6, 2012. To be honest, I had a two-day mourning...