I’ve been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me learn important things like posture, confidence, organization… and not flipping off your audience through the whole speech. I accidentally did that once. What...

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies...

Content marketing is not without its challenges. From coming up with compelling new ideas for articles, to getting your target audience to notice and engage with them, successful campaigns require skill, hard work, and an element of good fortune. While it may not be top of the to-do list, media law is...

What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they answer, “What is the one thing you wish someone had told you about content marketing that...

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it is a constant reminder for me to stay focused. In the spirit of Thanksgiving in the U.S.,...

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades,...

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more important to growth and market differentiation,...

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they need it. Unique considerations for...

Once upon a time, there were two blog authors who were well-respected in their industries. Equally smart and versed on a subject area, they each wrote posts about important stuff. Author A wanted to tell others about the flaws in some conventional thinking and disprove claims made by competitors in his...

Idea today from Mary Henige, director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit. General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page (Here is General Motors’...

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely...

The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, and as a content marketer it’s important to understand what the changes are...