Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours? Let’s start with a dead mouse When you run down to the hardware store to invest in a mousetrap, I’m quite sure you have a very clear idea of what you’re trying to accomplish....

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are five types of content that can help you do this for the best content marketing. Continue reading

One of the things I love about content marketing is that there is always something to learn. Each year — in fact, each month, week or even day — I discover some new nugget of knowledge that helps me to my job better. So, I asked our contributors, “What is the most useful thing you learned...

Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy.  Well, I’m back on that soapbox again. I discussed this strategy in detail on today’s Bulldog...

A content marketer has to contend with constant, lightening-fast competing messages. No matter what field you serve, your audience has thousands of other messages competing for their attention and action. This may feel overwhelming, lead to fatigue, and exhaust you to the point of not trying. Don’t give...

This post first appeared in EContent Magazine. Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content...

By now, most of you are already on Google Plus — either using profiles, or pages, or both. But others might be waiting for a little nudge in the right direction. Maybe you’re happy with Facebook and don’t see why you should invest more precious time on yet another network. Well perhaps what you need...

Producing content in the public sector may seem, at first glance, like a completely different beast than marketing content for the private sector. However, once we look at the reasons for publishing content, the “marketing” aspects aren’t all that different. Private industry may have bigger budgets and...

Editor’s note: We’ve updated our annual B2B research study for 2023. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Here is B2B Content Marketing: 2012...

Looking for some great examples of content marketing? Well, look no further. Here, 20 of our bloggers share their favorite examples from 2011. What have you seen that you you love? Let us know in the comments!

On a recent trip to Pittsburgh, PA., one of our clients introduced us to two intriguing retail experiments on using content creation to drive business at retail locations: The Waffle Shop and the Conflict Kitchen. What’s interesting about both of these experiments is that they leverage a content-centric...

Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board.  Marketers view spending on content marketing as an expense. This is something we as marketing professionals have to change. First...