This week the Pulizzi family had a chance to visit the A Christmas Story house for the first time. Most people aren’t aware of this, but the house and many of the scenes from the classic Christmas tale were filmed on the west-side of Cleveland, Ohio in a beautiful neighborhood called Tremont. It...

We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and intriguing responses! From "adventurous" and "experimental" to video and mobile marketing initiatives, here are 22 illuminating insights into the 2012 content marketing strategies...

I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute With nearly 80 contributors,...

In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build passionate subscribers to your brand. And what company wouldn’t want that? Subscribers, a loyal following, and fans can be critical to the ultimate success of...

Creating a two-way conversation dynamic with your readers is not difficult or beyond your marketing budget: two examples from Google and Etsy demonstrate how you can spark reader interest and ignite dialog by appealing to their inherent curiousity and inviting their response.

Let the predictions begin. We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more. This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors). Here were some...

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re wired for body...

One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, "Ah ha! Now that is something I should try today!" What's better than one quick tip? Lots of tips. Here our contributors share their favorites.

Had some fun today going through my archived blog posts and this one stuck out.  I decided to unearth and dust it off a bit. I also added a few additional reasons compliments of the community. It’s hard. It’s more difficult to consistently create valuable and relevant content for your customers...

Building the authority of your website is not only important for building a strong brand, but also as a part of building trust with search engines that may just hold the future of your business in their hands. Understanding how to build authority requires a broad knowledge of internet marketing. In the...

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Let’s...

It's not fun to throw a party when no one shows up. The same embarrassment can happen when you throw a content marketing webinar and no one attends. Check out these seven tips to make sure your next content marketing webinar is a hit!