The last month has been a tough one for Penn State students, alumni and the entire community around University Park. For the first time in my life, I was almost hesitant to say I was a Penn State graduate  (I graduated from Penn State in 1997).  Something that once we were so proud of, has been tarnished...

Anna Ritchie shares her marketing team's recent webinar promotion across four different marketing channels -- LinkedIn, Twitter, Facebook, and blogs -- specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms.

Joe Chernov expresses his dismay with the "boy's club" culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content...

If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. Well, Coca-Cola’s marketing...

In this video post, Robert Rose, co-author with Joe Pullizzi of "Managing Content Marketing," discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating "heroic" content that speaks to your audience such that they readily carry your brand's story to other...

B2B content marketing presents its own set of challenges, one of which is how to delegate resources in developing content that is timely, authoritative, and yields the best possible ROI over time. This simple portfolio framework is a great organizing tool to help you plan your content "pipeline" and...

In this final edition of the best from Content Marketing Institute 2011, we feature our top five posts addressing the increasingly popular topic of content design. These selections will help you make your content marketing efforts outshine the competition with smart how-to's on effectively incorporating...

Social media sharing is a great way to distribute content, but keeping current with the ever-changing flow of social media information can be difficult. In today's "best of CMI 2011" edition, we share the top five posts on social media tips and trends relevant to content marketers from our social-savvy...

On this third day of CMI's "best-of" 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to's on improving your content marketing process and management efficiency.

It’s been a tradition on this blog to review the best content marketing articles/posts from the past year.  To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this blog since April 26, 2007 (my first post). The title of that...

In this week's second "best of CMI" compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content...

Happy holidays, everyone! For the next week, we’re going to be sharing the best of CMI content — posts you may have missed or popular favorites that you may want to read again. Today we’re tackling the ever-popular topic of blogging. Continue reading